They tell search engines about the scope of your article and can improve your rankings if done right. The same applies to your website structure—the categories on your site and the way posts and pages are organized. Having good on-page SEO assures search engines that your website has high-quality content that is worth ranking highly. On the other hand, poor on-page SEO can impact your site’s rankings negatively. As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means.
Some platforms like Shopify claim to do this automatically, but the results aren’t always great. It’s generally better to employ the help of a plugin like TinyIMG or Shortpixel. Given that 54% of Americans lack literary proficiency (essentially reading below the equivalent of a sixth-grade level), this means we’re alienating at least 46% of readers.
- To show your page in the search results, Google must first know about that page.
- Core Web Vitals matter because they are now part of Google’s ranking factors under the Page Experience Update.
- Specifically, I pointed out that you want your descriptions to be super compelling.
- This differs from the physical distance between phrases, and focuses on how terms connect within sentences, paragraphs, and other HTML elements.
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The website owner, marketing team, or other administrators fully control these elements. The Seobility SEO checker analyzes if your website meets criteria search engines use to determine your website’s ranking in search results. On-page SEO services are search engine optimization services that optimize your website to improve its visibility in search results on Google, Bing, and other search engines.
Enter a list of URLs
Google can’t read images so they use alt text to understand what’s depicted in the graphics or photographs on your site. These brief written descriptions are a great place to use your keywords and your business name! The goal of on-page SEO is to help Google match your website to your target audience. If the search engine can’t quickly and easily understand what your site is about, it’s less likely to display it in search results. Looking at the content, images, page titles and more, Google scans websites to learn about them.
Like title tags and meta descriptions, search engines display URLs on the SERPs, so URL naming and format can impact click-through rates. Not only do searchers use them to make decisions about which web pages to click on, but URLs are also used by search engines in evaluating and ranking pages. On-page SEO is essential for enhancing your B2B website’s SEO Anomaly visibility and user experience. It helps search engines understand the content of images and provides clues about the page’s topic, contributing to improved rankings. On-page SEO is everything you can do internally to boost your rankings, including keyword optimization, meta descriptions, title tags, alt text, and website structure. On-page SEO is important because it helps improve your rankings in search engines.
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Though they’re not considered a ranking factor, they’re an essential aspect of on-page SEO as they help improve click-through rates. Internal linking between new content and primary landing pages also signals content depth to search engines increasing their trust in your site. Backlinks help search engines determine which pages are more important across the internet. Internal links help search engines understand which web pages are most important within your own site. It also aligns with voice search queries and mobile-first indexing.
Optimizing on-page SEO is entirely different from off-page SEO, which is optimizing for external signals that take place off of your website (for example, backlinks). The free Seobility plan already includes a comprehensive SEO site audit for up to 1,000 subpages! To sum up, on-page SEO uses factors that can be controlled, while off-page SEO uses factors that can’t be controlled.
If you see sites with a high number of common keywords, then you can consider them your competitors. The “Common Keywords” section is useful as it shows you the total number of keywords you share with each site. Their tool makes the process super easy and can save you a lot of time. So if you wanted to cover that topic on your site, you’d want to note that the first page results are made up mostly of list posts.
This ensures the same content can’t rank for the same primary keyword twice. Indeed, structured data schema markup will, where appropriate, give your result more info such as star rating, pricing, stock availability and review stars. Your meta description tag is a factor Google pays attention to.