Remember, meta descriptions aren’t for the search engine crawlers, they are for the humans who will be reading your content. It’s important to include relevant keywords naturally without overstuffing, as excessive use can lead to penalties from search engines and diminish the readability of your content. The qualities that make an effective title tag also apply to effective meta descriptions. Although Google says that meta descriptions are not a ranking factor, like title tags, they are incredibly important for click-through rate.
I recommend using a schema markup validator because it was originally designed by Google and is completely free to use. All you need to do is purchase an SSL certificate from your web host provider or buy one from a trusted supplier like GoDaddy. The goal is to only change the page URL to your primary keyword. Implement 301 directs as needed from the old URL to the new URL.
The more depth of information there is…The more valuable it will be perceived by a search engine’s crawlers. You are creating content with a depth of information that is also enjoyable to read. Add your own expert insights and unique experiences to differentiate your content from every other piece on the same topic. Use tools like Surfer SEO or Frase.io to automatically calculate the perfect length for you based on real SERP data. Over time, as you practice writing more, you’ll get a general feel for writing at a good reading level. That means a middle school student should be able to understand the sentence structure and vocabulary of your content.
How to create SEO content
Responsive layouts, readable fonts, and adequately spaced buttons improve usability on smaller screens. High-quality, engaging content keeps users on your site longer and encourages them to explore further. Deferring the loading of CSS and JavaScript files BHS Links speeds up the rendering of critical content.
Reveal any company’s website traffic
- This aspect of SEO focuses on building the site’s reputation and authority, which heavily influences how search engines view your site.
- This can be added to your product page with custom code, through your theme or a third-party app.
- There is no doubt that Ahrefs is that kid on the block who is an all-rounder when it comes to SEO analyses.
- SEO plays a crucial role in ensuring your website reaches the right audience.
Outbound links from your site also impact the quality of your content and pages in Google’s eyes. If you have implemented the previous three checklist points, this next step should be easy. The hub and spoke architecture is a powerful way to dominate entire topics, not just individual keywords. Not only does this waste link juice, but it also does serious damage to the experience your users get, which has a knock-on effect on many other metrics. To make this entire process easy, I use Link Whisper which suggests relevant links for me.
Why is on-page SEO important?
This chapter will show you how to write SEO-friendly title tags and descriptions. Google might not use your meta description to understand the content on your page, but searchers use it to figure out which result to click on. Our on-page SEO checklist and tracker helps you keep track of all the little things that you need to do to optimize your content. So if you’re looking for the key to enhancing visibility and user experience, this chapter will answer all of your burning questions. It will show you whether your target keywords appear in important areas.