That’s how you waste your reader’s time and inevitably decrease the value of your content rather than add to it. In the second example, I’ve targeted my primary audience (crafters) first and placed the theme of cats in the right context from the get-go. (The ‘right’ context is to use these cat-themed designs to produce home crafts.) As you can see Google has registered words like “crafters,” “designs,” and “Cricut,” more than others. You may have heard about some of them — meta-tags like title or description are the two most popular ones. So, here’s a list of the most crucial on-page optimization actions to take.
These links are called backlinks, and they can help your SEO by signaling that your website is useful and trustworthy. Search engines work by crawling, indexing, and ranking content on the internet. By optimizing your website and content according to these systems, you can gain more visibility.
Chapter 2: On-page SEO basics
For example, with this list of potential keywords, the keyword “link building” has a high CPC and search volume… but it’s way too competitive. Using keyword research (which we’ll cover below) make sure your titles contain the keywords users are likely searching for when your page appears in search results. Use a tool like Google Search Console or Keyword Explorer to find out what keywords a URL is already ranking for. Knowing what keywords and phrases you already rank for is often a good starting point before you begin optimizing for new keywords. Enter your domain into Keyword Explorer to see all of your top-ranking keywords by search volume. To specifically focus on on-page SEO elements, use the search bar to identify the issues directly related to on-page optimization.
Setting Up Google Analytics
Understanding user search intent allows you to use the appropriate content formats, calls to action (CTAs), and messaging on your site pages. SEO content employs optimization best practices to help your site get noticed by search engines. Before you do anything with your website, the BHS Links first thing you need to do is understand what keywords you want to rank for. In this process, you choose the primary and secondary keywords around which you build meta tags and content. A holistic approach to your digital marketing presence is key to a long lasting return from your website.
- For example, a well-optimized blog post can be shared across social media platforms to drive immediate engagement, while SEO efforts promote long-term visibility in search results.
- In the 2nd chapter of this SEO guide, you will learn what are search engines, how they work and what are the most important SEO ranking factors in Google.
- Use each step below to learn about strategies to improve your SEO.
- So, it’s important to first identify seed keywords relevant to your industry, business, product, and/or service.
- To create a positive user experience and generate leads from search, you have to do more than target the right keywords.
Whether you’re planning SEO for a Shopify store or another website, here’s an SEO checklist to help you climb those search results. Best practices for producing relevant SEO content include offering original information, updating facts regularly, and sticking to topics within your website’s area of expertise. As part of the Search team, she enjoys creating content that helps you master SEO. We also offer a variety of SEO courses in our Yoast SEO academy, where you can find 5 free courses to get started. For example, the SEO for beginners course, the WordPress for beginners course and a course on structured data. If you’re a Yoast SEO Premium user, you get access to all 16 courses on there.
